Location Based Marketing Ideas

I have been doing a survey of location based marketing and looking for  tips and case studies, here is one that is simple but worth while. " ...  While many merchants hope check-ins will immediately generate sales, most are finding that to be far from the case. Turning check-ins into real-world sales isn't as easy as it sounds  As a business owner, how can you ensure your LBM activities impact bottom-line sales? ... "