In AdAge: Lots of interesting novel ad spending at P&G, including a connection with BlogHer and the online deoderant stand off. I guess brainless ad focusing does still work.
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About Me
- Franz Dill
- Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
Contact at: Franzdill AtSignHere Gmail.com ShortBio Here.
Blog Archive
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2012
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May
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- Grades and Tuitions are Inflated
- Evolving Mind Mapping
- Turing Centenary
- Taming the Big Data Wave
- Petabytes and PetaFlops
- Predictive Analytics and Medicaid Fraud
- Turn any Wall into a Touchscreen
- Finance from Wolfram
- Simplicity Isn't Simple
- National Retail Data Monitor
- Text Analytics and the Value of the Unstructured
- Simple Charts Tell a Story
- Big Data and Health Care
- P&G Wins Effie
- Intuit Using Big Data to Delight You
- Target Connects to ShopKick
- Game Dynamics of Customer Loyalty
- Crowd Modeling and Simulation
- Mindshare and Unilever
- Google Knowledge Graph
- Wolfram System Modeler
- NFC Use Expands
- Future of Gamification
- Scaling and Power Laws
- Supply Dynamics
- Occasion-Based Marketing at Coke
- Mobile Grocery Shopping
- A Business Intelligence Tool
- Smarter Commerce for the Mid Size Business
- Curse of Innovation
- Semantic Smarts in Search
- Synthetic Biology Accellerator
- Tailoring Billboards
- Working Styles
- Brochures
- Customer Centricity
- Charmin App Improved
- The Data Breadth of the Supply Chain
- Solving a Data Science Problem
- SAS and Teradata
- Graph Databases
- Reviewing the Buying Brain
- ThreeJoy
- What is in-Memory Analytics?
- Wal-Mart Localizing Stores
- Tasting Jams and Dating Sites
- Texting Increases Truth
- Organizing Your Business for Innovation
- Intel Employee Magazine
- Wearing Health Devices
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May
(110)
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