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Tuesday, December 07, 2010

Social Customer Engagement Index Survey

The Society for New Communications Research is very pleased to be collaborating with the Society of Consumer Affairs Professionals, SOCAP and Social Media Today's TheSocialCustomer.com, to compile the Social Customer Engagement Index.

This project was initiated this past year to explore how companies are using social technologies to better support their customers through improved customer relationships, service and support.

The initial study reveals important data and insights on the evolution of customer service and support, and social media's increasing role in this function. You can download the whitepaper with analysis from Brent Leary of CRM Essentials, LLC here.

We are now reprising the study with a new survey. The results will be used to update the white paper, which will include insights from SNCR Fellows and will once again be available on TheSocialCustomer.com. If you are involved in customer care, CRM, or consumer affairs, we hope you will participate in this important initiative by completing this brief survey.


Thank you very much for your time and participation! We look forward to sharing the results with you!

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