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Wednesday, December 08, 2010

Mobile Strategy a Must for Retailers

Obvious but good piece in Computerworld.  The most savvy players in retail already understand it.  As shoppers are armed with sensors,  web connectivity, universal information and acquisition options,  payment capability and tailored promotions .... it is inevitable that the retail world will change significantly, and it will happen soon.

1 comment:

Mobile marketing said...

Mobile strategy is becoming essential for retailers, as more and more shoppers use Web-friendly smartphones in stores and malls to compare prices, seek deals, read reviews and make purchases. It's up to retailers to do their part by optimizing their online stores for mobile browsers and by developing mobile shopping applications. Thanks a lot.