/* ---- Google Analytics Code Below */

Monday, December 13, 2010

QR Codes as Magnet for Shoppers

A short Phil Lempert article: QR Codes as a Magnet for Tech Savvy Shoppers with some excellent examples:

"Supermarkets will soon have a potentially powerful way to merchandise with relevancy to tech-savvy shoppers - think Millennials, Generation X and up the age scale. By using technology to instantly share more information about products than appear on their packages, retailers could build credibility helping shoppers make better-informed purchase decisions.  Retailers will not only earn the trust of such deliberate shoppers, but they'll help bring categories to life in new ways - all by showcasing Quick Response (QR) codes on product packages and shelf tags ... "

No comments: