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Saturday, December 18, 2010

Ad Injection for Mobile Advertising

Recently in the Metaio Newsletter:

" .... San Francisco / Munich, December 9th, 2010 - junaio, currently seen by many experts as the most advanced mobile Augmented Reality browser, announced today the new "Ad-Inject" service for mobile advertising. It allows major brands and sponsors to inject location and context sensitive messages into relevant information channels on junaio. The well-known German parcel service Hermes launched a first nationwide pilot with this new service. Ad-Inject provides an opportunity for channel developers to be recompensed for their effort of providing useful content for their audiences. As the use of smartphones is spreading at an incredible rate, there is significant potential for mobile advertising. The deciding factor, however, will be the intuitive, location and context sensitive display of user relevant messages. This is where junaio is breaking new ground again .... "

An introductory video can be found here: http://www.youtube.com/watch?v=DPH2S8CRXHk

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