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Friday, December 17, 2010

Retailers and In Store Smart Phones

A very good article in the WSJ about the increasing use of smartphones in stores to compare prices and other information about products via search and barcode scanning.  The reactions of retailers to this behavior. We studied this use in the enterprise.   Also how some online retailers like amazon are specifically targeting in-store users.  Retailers don't seem to be in fear of this yet, but are taking notice. 

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