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Thursday, December 16, 2010

Geo-Fenced Advertising in Test

Intriguing direction that could provide better shopper behavior  and location understanding.   For example this could be used to understand when a shopper enters an aisle, or comes into a store. " ... Clinique, Ritz Camera, Groupon and Hewlett-Packard joined mobile-ad provider JiWire in a location-based project that sends ads to shoppers' mobile devices when they're close to participating stores or products. Shoppers can click ads to get more product information and the exact locations of the items they're interested in.... "

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