What Unilever Learned about Social Media

An interesting AdAge piece from Unilever's CMO about what they have learned about social media: " ... Unilever is only starting to understand social media, but it's already learned plenty about its capability to make and break brands -- sometimes the hard way, said Chief Marketing Officer Simon Clift at the Advertising Age Digital Conference today.... " . And a followup piece about Unilever's CMO.