I have often been asked questions like: Who is using social media? How much time does it take? What are the benefits? How can I measure success?
A recent paper by Michael A. Stelzner: Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses is an excellent place to start. You can find an audio introduction and a free download of the paper here.
A number of surprising results are included. For example, above is a graphic from the report that shows what the survey respondents believe they achieved from using social networking. Another finding is that a large percentage (72%) of all marketers are just getting started with social networking. So you are not behind. Much more in the report, well worth reading.
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