Herb Sorensen of TNS Sorensen covers the topic of a quick trip in grocery retail in a recent post. This is covered in more detail in his forthcoming book: Inside the Mind of the Shopper ..., which I have now read in preprint. Some surprising results based on empirical data covering thousands of observations of shopper behavior. It's a particular classification that we talked about much in the enterprise. How differently do shoppers behave based on the context of their needs? Is it the right granularity of classification? What can CPG learn from it? How can retailers change the way they operate based on this knowledge? Link on and then buy the book.
Tuesday, April 21, 2009
So What is a Quick Trip?
Herb Sorensen of TNS Sorensen covers the topic of a quick trip in grocery retail in a recent post. This is covered in more detail in his forthcoming book: Inside the Mind of the Shopper ..., which I have now read in preprint. Some surprising results based on empirical data covering thousands of observations of shopper behavior. It's a particular classification that we talked about much in the enterprise. How differently do shoppers behave based on the context of their needs? Is it the right granularity of classification? What can CPG learn from it? How can retailers change the way they operate based on this knowledge? Link on and then buy the book.
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