RFID-enabled in-store marketing goes straight to the TOP
TOP Food and Drug, a Washington State grocery chain operated by Haggen Inc., has deployed an RFID-enabled customer relationship program in its stores. The program, TOP Connection, uses RFID-enabled key tags (or adhesive tags for cellphones) to target customers with tailored marketing promotions and value-added services.
The TOP Connection system uses a software platform from Accelitec Inc. This system, which is interfaced with RFID readers placed at checkout terminals and the key tags issued to customers, functions as an on-demand customer acquisition and retention platform, and holds encrypted customer information on secure servers. The software platform is compatible with legacy hardware and software used by most retailers ... ".
Thursday, April 02, 2009
RFID - Enabled Loyalty Program
An interesting example of using RFID tags to enable a loyalty program. Touchless systems are by their nature more convenient than scans.
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