IBM New Intelligence Video : Analytics

The IBM Smarter Planet program has a short video: New Intelligence, which is a good promotional piece for analytical methods. They do seem to imply they just invented analytics and created 'service science'. Analytics has been around since the 40's and is implemented in many enterprises. Their site provides more. They include the term 'optimization' in their descriptions, which has been somewhat out of style of late. Still worth a look. Smarter is good.