P&G's Recent Social Media Efforts

P&G's Dave Knox posts about their recent Tide 'Loads of Hope' Social media effort: "... it looks like some have thought we were “having a one night stand” with Social Media. That isn’t the case at all. There are many P&Gers that are active in Social Media – as well as many of our brands. We wanted the event to help support those that aren’t as active see first hand that you have to be wired differently than traditional marketing efforts to be successful in the space ... " . Overall a good reaction to some of the external comments made about the work.