Friday, November 21, 2008
A blog about marketing to women, Wonderbrands, by Michele Miller, which I follow, has some interesting comments about the J&J Motrin twitter debacle. She suggests they should have shown it to some real moms. Hard to believe that they did not. Probably did not show it to just those twitter-enabled moms that would make a big case of it. I agree with the two-way conversation point, but I am not sure it was much of a conversation. We can now be offended by most anything, and have the power to show it. The post also links to a video of the ad, which is no longer online otherwise, so you can make your own call. See also Paul Gillin's take on this. And AdAge takes a closer look.