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Tuesday, November 18, 2008

Social Network Marketing

P&G Digital Guru Not Sure Marketers Belong on Facebook

Advertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promise ...

In a talk to the Digital Non-Conference, a program by Cincinnati's Digital Hub Initiative presented by the Ad Club of Cincinnati and attended by about 190 people, Mr. McConnell pointed to the drumbeat of complaints about social networks being unable to monetize their sites.

"I have a reaction to that as a consumer advocate and an advertiser," he said. "What in heaven's name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?" ... "

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