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Saturday, November 01, 2008

The Aisleness of Stores

Herb Sorensen of TNS-Sorensen, posts an article: The Aisleness of Stores, part of his series Views: on the World of Shoppers, Retailers and Brands. Always provocative, Herb is a pioneer in the understanding of consumers in retail spaces. It also a reason for the use of contextual innovation centers to understand how consumers actually behave in the retail world.

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