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Wednesday, November 12, 2008

Hand Scanning at Giant

An article on the use of shopper in-aisle scanners at Giant stores. Like the previous tests at Stop&Shop. this is a convenience play. A shopper can be almost entirely checked-out by the time they reach the front of the store. It's potential use for in-aisle promotion is only briefly mentioned. It says that each new or refurbished Giant in the area will include them as a shopper option. Widespread use still unclear.

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