Future of Beauty shown at CES

The Future of Beauty Was on Display at CES
in CNN   By   Ahiza Garcia; Kaya Yurieff

Last week's CES 2019 showcased tech beauty products from Procter & Gamble (P&G), L'Oreal, and Neutrogena. P&G announced Olay Future You Simulation, an addition to its online Olay Skin Advisor tool that uses an algorithm to show users what their skin and face will look like in the future under different conditions. L'Oreal unveiled a wearable adhesive skin sensor that tracks skin pH in real time, to help people with conditions like eczema and acne test and monitor those conditions. The sensor can reportedly furnish an accurate pH reading within15 minutes, using micro-channels to capture trace amounts of perspiration. Neutrogena's MaskiD app measures the size of a user's face and generates a custom mask with color patterns adjusted for the user’s skin needs, along with personalized treatments. Said Forrester Research retail analyst Sucharita Kodali, "People want products that are going to work for them. I don't think that they care whether or not it's personalized." ... " 

P&G Launching 6 Connected Products At CES

Good to see interesting moves here.

P&G Launching 6 Connected Products At CES by Chuck Martin  AI & IOT DAILY

Procter and Gamble is launching six new connected products at CES, the first time P&G is exhibiting at the annual tech confab.

The new products include Olay’s Skin Advisor platform, which uses artificial intelligence to provide personalized skincare analysis and recommendations by analyzing selfies along with a consumer questionnaire.

P&G is also introducing SK-II Future X Smart Store, using facial recognition and gesture-driven experiences for beauty retail shopping. .... "

Alchemy.Codes for eCommerce Experience

Brought to my attention.  Via Procter & Gamble   Alchemy.codes  Much more at the link.  Note the mention of the Olay Skin Advisor, which I have written about here.  Recall P&G had previously tried startup style initiatives with Tremor, which utilizes consumer networks for brand engagement and efficient marketing.  Also relates to the Mr Clean and stain advisor work based on chatbot style AI systems.  All discussed here.

About Alchmy.codes:  (excerpts)

Our aim is to build disruptive technologies and business models that give our partners an unfair competitive advantage in the marketplace.

TRANSACTIONAL LEARNING EXPERIMENTS (TLES)

Thoughtful experimentation is in our DNA. We help you gauge new business opportunities through rapid prototyping and consumer feedback. Get to experimentation phase in days instead of months.

DIRECT-TO-CONSUMER 3.0 (DTC)
From strategy to execution, we provide everything that your brand needs to create a rich eCommerce experience. But we don’t stop at delivery - your Alchemy team will then obsess over growing your online business through constant experimentation, user testing and in-market iterations.

Our tried-and-tested approach enables us to provide strategic direction, data-informed designs, and thoughtful execution.

The voice of the consumer — ensures feature prioritization, roadmap management, and product success through critical KPIs (Key Performance Indicators).

Featured Work:    Olay Skin Advisor
Redesigned for excellence and rebuilt for performance, the new skin advisor has redefined the standard for brand engagement. We’re calling it, the gold standard.

Alchemy is reinventing the way that P&G brands connect with and deliver value to consumers.... "   

 i

Procter Olay Uses AI for Skin Advisor

Worked previously with a company seeking to determine physical age via AI classification methods.  Here another.   Note too the long history of P&G with advisory and conversational systems.

In Venturebeat:

AI gave Olay its biggest product launch in 10 years   By Jen Larsen

" ... The company partnered with Nara Logics, and Olay Skin Advisor was born in 2016. It’s a web-based tool, rather than an app, that reduces barriers to entry, Putman says. You take a selfie, and the AI-powered engine determines your skin age and then matches you with a raft of Olay products intended to fix your particular issues — from about 2 million unique regimens, all told.

Olay started out with a very limited pool of data, says Damon Frost, director of beauty and CIO at Procter & Gamble, but it continued to shore up that collection by turning Olay.com into a direct-to-consumer website. That way, Olay could see the direct impact of Skin Advisor, from the number of visitors to the basket size and conversion rate. ... " 

Press Release on Olay Skin Care Advisor

More on Olay Skin Advisor:

Olay Unveils Global Skin Analysis Platform Olay Skin Advisor – The First-Of-Its-Kind Application of Deep Learning in the Beauty Industry

Olay’s New Mobile Platform Utilizes AI to Help Women Better Understand Their Skin

"Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises"

BARCELONA, Spain--(BUSINESS WIRE)--Today, global skincare brand Olay celebrated its Mobile World Congress debut with the global launch of Olay Skin Advisor, a new platform designed to help women better understand their skin and find the products best-suited to their personal skincare needs. Rooted in a suite of artificial intelligence technologies, Olay Skin Advisor marks the first application of deep learning in the beauty industry, arming women with the knowledge they need to care for their skin and better navigate the often-confusing beauty aisle.

“Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises,” said Dr. Frauke Neuser, Principal Scientist for Olay. “Olay’s research shows that browsing the shelf is the #1 purchase influencer for women, yet 1/3 of women do not find what they are looking for. We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store. Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalized product recommendation, taking the mystery out of shopping for skincare products.”

- See more at: http://news.pg.com/press-release/pg-corporate-announcements/olay-unveils-global-skin-analysis-platform-olay-skin-adviso#sthash.qQRASriP.dpuf

Selfie Skin Analysis by Olay

An interesting advisor approach done by my former employer using advanced deep learning machine learning techniques.

" ... Procter & Gamble Co. today revealed the launch of a global web platform called the Olay Skin Advisor, which enables a woman to have a selfie analyzed via smartphone to determine the P&G products best suited to care for her face.

The Cincinnati-based consumer goods company (NYSE: PG) said the new Olay Skin Advisor platform, which has been piloted in the United States in beta form, is powered by artificial intelligence technologies.

The Skin Advisor provides a woman with precise, personalized skin education and product recommendations on any smartphone or tablet based on the photo submitted.

The goal is to help women better navigate what P&G described as the often-confusing beauty aisle at groceries or other stores. Buying decisions can be complicated because there are so many products from which to choose.  ... " 

We called this general idea 'virtual beauty'.  See tag below for previous work on that.

And more technical technical AI detail in this piece.

Site of Olay Skin Advisor.

More work on the concept of virtual beauty.