Converting retail data to demand forecasting.
Snowflake readies Amazon Retail Data for Demand Forecasting
Andrew Brust in Venturebeat March 29, 2022 6:00 AM
To further strengthen our commitment to providing industry-leading coverage of data technology, VentureBeat is excited to welcome Andrew Brust and Tony Baer as regular contributors. Watch for their articles in the Data Pipeline.
Cloud data warehouse darling Snowflake has been investing a lot in its data ecosystem. Yesterday, the company made a broad announcement around the launch of its Retail Data Cloud, which integrates the core Snowflake platform with partner-delivered solutions and industry-specific datasets. Today, the company is announcing an important initiative within that rollout, which it shared exclusively with VentureBeat: it’s partnering with Amazon Web Services (AWS) to bring Amazon.com sales channel data directly into customers’ Snowflake data warehouse instances.
Data for sales intelligence
This is a data-driven age for retail, a phenomenon accelerated by the pandemic and the twists and turns COVID has created in buyer preferences and purchasing patterns. The provision of the Amazon.com data is intended to help retail and CPG (consumer packaged goods) customers not only monitor Amazon.com Vendor Central PO data, but also leverage Amazon Forecast functionality within their Snowflake environments. ... "
No comments:
Post a Comment