From CGT: PepsiCo CEO Turns Design Thinking into Strategy
Indra Nooyi, PepsiCo's CEO, is ranked No. 15 on Forbes list of The 100 Most Powerful Women. In an interview this week, Nooyi speaks about making PepsiCo more design driven, the challenges in changing a culture, and her proudest achievement. .... "
Let's take Pepsi Spire, our new touchscreen fountain machine. Other companies with dispensing machines have focused on adding a few more buttons and combinations of flavors. ... Our design guys essentially said that we're talking about a fundamentally different interaction between consumer and machine. ... We basically have a gigantic iPad on a futuristic machine that talks to you and invites you to interact with it. It tracks what you buy so that in the future, when you swipe your ID, it reminds you of the flavor combinations you tried last time and suggests new ones. It displays beautiful shots of the product, so when you add lime or cranberry, it actually shows those flavours being added; you experience the infusion of the flavour, as opposed to merely hitting a button and out comes the finished product ... "
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