Marketing and On Line Video at Zero Moment of Truth

In Think With Google:  Stats and thoughts about using online video for marketing.  Varies significantly with category,  but clearly engaging and influential.   Note the use of the 'moment of truth' meme, which we co developed and expanded for the purpose of marketing innovation.

" .... In the mobile age, instead of a few "moments of truth" or a Zero Moment of Truth, consumers experience countless micro-moments throughout the day while exploring interests, solving problems, searching for products, and making decisions. These micro-moments are the new battleground for hearts, minds, and wallets. Increasingly, we're seeing that these moments happen while people are watching video on their mobile devices. When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. And as we reported back in October, millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV. To them, mobile isn't the second or third screen. It's the first. .... " .