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Friday, September 09, 2011

Smartphones for Checking Out in Retail

Michael Koploy posts a great article on using smartphones for retail checkout.  It is a topic I have talked to many retailers about.  It is a key issue for retailers seeking to improve their experience.   The biggest issue is getting a majority of shoppers using the devices in-store,  and training them in their use.  He starts:
" ... Currently, the modern U.S. retail checkout experience is dominated by two types of point-of-sale (POS) technology: traditional and self-checkout. While self-checkout has grown in terms of visibility over the past two decades, there are indications that this version of self-serve sales processing may be on its last legs. Case in point: Albertsons has announced it will be removing self-checkout from all of its privately-owned stores, replacing them with traditional checkout lanes. Kroger has announced a similar experiment in Houston, Texas..... "      The complete article.

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