I have noticed it happen. Every possible publication, newsletter, alert, actual application, search notification, political group, neighborhood group, conference, NGO, charitable group and game now has its own mobile App. I downloaded two yesterday. I can't find what I have. Even the simplest seems to update weekly, also attracting my attention. As groups learn that Apps are good at gaining attention and are easy to create, why not? I also noted a post in Frog Design that discusses this at some length, dramatically titled: Mobile Apps Must Die. Yes, I agree, it has to happen. I am waiting for HTML5 and the decrease in the clutter on my Smartphone.
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