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Tuesday, September 13, 2011

Predictive Perspectives Seminar

I attended the IBM/SPSS seminar today.   Jason Verlen,  Director of IBM/SPSS gave the keynote address that well positioned the use of predictive techniques in business based on the SPSS suite of tools. This links well with IBM's Smarter Planet effort.

I have previously written about our own use of the Clementine tool set,  from which the SPSS Modeler tools arose.   We used those tools for supply chain, Marketing,  R&D and HR applications in the enterprise.  The tools were useful because they not only gathered and ran models, but also graphically documented the models themselves.  This allows the models to be both more easily re-used, and effectively explained to management.  I was glad to see that a number of new capabilities have been added to the Clementine suite that make it easier to use and leverage.  It is well worth taking a close look at it with you own data. 

Verlen made the case that we live in an increasingly instrumented and interconnected world that begs for intelligent, data-based solutions.  Too often we do not have the insight, have inefficient access to data, and have the inability to predict outcomes.  Every business has big opportunities to apply predictive  and often real-time analytics today.  Our own analytics team did this for many years, and could have well used these tools to make the job easier and more effective. 

Overall the seminar was very well done and enjoyed.    Here is an overview they provided.

I also liked their white paper: Seven Reasons Why You Need Predictive Analytics Today, a comprehensive, business oriented paper.  Requires registration.

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