At an alumni event yesterday I attended a talk by Prof's Peter Fader and Eric Bradlow on Wharton's Interactive Marketing Initiative (WIMI). Disappointed that I had missed the formation of this group, seems that they have lots of analytically interesting research going on with interactive systems. See the link for more news. Will follow their work from now on. They are also on Facebook.
Monday, May 18, 2009
Wharton's WIMI
At an alumni event yesterday I attended a talk by Prof's Peter Fader and Eric Bradlow on Wharton's Interactive Marketing Initiative (WIMI). Disappointed that I had missed the formation of this group, seems that they have lots of analytically interesting research going on with interactive systems. See the link for more news. Will follow their work from now on. They are also on Facebook.
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