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Monday, May 25, 2009

Branding Means Better Search?

Intriguing article about Microsoft's new search engine, provisionally called 'Bing'. Have not seen it or tried it. Regardless if it is better, they believe that Microsoft cannot beat Google by producing a better search, but have to beat Google by better branding.

Wow, what a self-serving conclusion, keep the ad money coming! They say that consumers don't think that current search is poor, because they have never seen anything better.

You could very well say that current search does not work very well. It typically produces lots of wrong answers that we, the users, have to sort out to make it useful. Yes, we have become used to that. That does not mean that we should not search for better solutions and just hope for better marketing. Makes my scientific mind crawl.

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