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Thursday, May 28, 2009

Jim Stengel

I was late in discovering this, but former P&G CMO Jim Stengel has a web site which promotes his ideas and forthcoming book. ' ... This website captures the journey to rethink marketing, branding and life. It will be dynamic, and I hope inspirational to you. I believe marketing must rethink its purpose. It needs to reorient around making a difference in people’s lives. We must apply life’s lessons (generosity, love, humor, empathy, service) to marketing, so that marketing inspires people’s lives and life inspires marketing. Especially now—it is the way brands thrive in these difficult times ..'.

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