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Monday, October 08, 2018

Escorting Customers Through Buying Journeys

Like the term 'escorting' here, the details of this view at the link.   More common for complex decisions.

Escorting Your Customers Through the Buying Journey
Ben Taylor  in CustomerThink

When your customer embarks on the path of making a purchase the road ahead is often long and complex. Information overload, a changing cast of stakeholders, and the pressure to deliver results makes overseeing a buying decision overwhelming.

Instead of a straight line, the buying journey is now cyclical, as show in the image below:

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