Implications of Multiple Screens

This is not often talked, but it is important.   New kinds of channels to take advantage of this?

In Think With Google

In 2016, 85% of U.S. internet users surfed the web while watching TV.
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Source: "With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it's done" September 2017
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Why it matters
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A multiscreen world poses a challenge for brands. After all, creating separate campaigns for each platform can stretch even the healthiest of marketing budgets. What if instead of reinventing the wheel for each digital campaign, you could transform your print ads into six-second bumpers by adding motion graphics, saving creative resources, time, and money? Clinique showed how it's possible to do more with less.  ...  "