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Sunday, October 07, 2018

Alchemy.Codes for eCommerce Experience

Brought to my attention.  Via Procter & Gamble   Alchemy.codes  Much more at the link.  Note the mention of the Olay Skin Advisor, which I have written about here.  Recall P&G had previously tried startup style initiatives with Tremor, which utilizes consumer networks for brand engagement and efficient marketing.  Also relates to the Mr Clean and stain advisor work based on chatbot style AI systems.  All discussed here.

About Alchmy.codes:  (excerpts)

Our aim is to build disruptive technologies and business models that give our partners an unfair competitive advantage in the marketplace.


Thoughtful experimentation is in our DNA. We help you gauge new business opportunities through rapid prototyping and consumer feedback. Get to experimentation phase in days instead of months.

From strategy to execution, we provide everything that your brand needs to create a rich eCommerce experience. But we don’t stop at delivery - your Alchemy team will then obsess over growing your online business through constant experimentation, user testing and in-market iterations.

Our tried-and-tested approach enables us to provide strategic direction, data-informed designs, and thoughtful execution.

The voice of the consumer — ensures feature prioritization, roadmap management, and product success through critical KPIs (Key Performance Indicators).

Featured Work:    Olay Skin Advisor
Redesigned for excellence and rebuilt for performance, the new skin advisor has redefined the standard for brand engagement. We’re calling it, the gold standard.

Alchemy is reinventing the way that P&G brands connect with and deliver value to consumers.... "   

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