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Thursday, August 10, 2017

Content Marketing in the Era of Voice-Controlled Devices

A number of interesting retail marketing examples are shown in this medium.

Content Marketing in the Era of Voice-Controlled Devices  in Flipboard
By Dawn Papandrea/Aug 9, 2017
Via John Frazier   BBA News - BizBuzz America

Voice-controlled devices are today’s hottest technology. 
Amazon Alexa now has more than 15,000 skills (which can range from basic functions to more robust experiences, akin to apps.) And each day, we’re hearing about new capabilities or big announcements for similar devices. Apple, for one, will release a Siri-based HomePod this fall. 

As a content marketer, you should be keeping your ears (and eyes) open to these new audio channels to ensure that your brand voice is heard. 

“If a brand doesn’t have a presence on voice platforms, then they are literally silent when a consumer asks to engage with them,” says Bret Kinsella, Editor and Publisher of Voicebot.ai, a publication about the voice and AI revolution.  

Are you ready to be an early adopter and develop audio content to expand your reach? If so, listen up: Here’s what you need to know about the voice-controlled device space.  .... "

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