How much better is this than face recognition? Positioned as less personal I assume. Link to demographics and style.
Disney may track park visitors using shoe recognition technology
Walt Disney was recently awarded a patent that describes identifying and tracking its visitors based on their footwear in order to provide customers with customized experiences.
As a guest enters a theme park, cameras would capture their shoe’s color scheme as well as brand and model. Further, sensors placed in the ground would recognize and store shoe size and tread pattern. Individuals could then be recognized by other cameras and sensors as they move about the park.
According to the patent, amusements parks, theme parks other sporting and entertainment venues would benefit from a better understanding of guests’ footpaths. For theme parks this would include understanding the “common guest paths from ride to ride.” .... '