And consider also the integration of virtual assistance?
How to increase customer engagement with mobile wallets
One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets.
Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method.
New research commissioned by Urban Airship suggests that not only is usage of mobile wallets becoming more widespread, but that the ‘non-payment’ functions of wallets may give brands an unprecedented opportunity to reach out to consumers through their smartphones – without the need for a mobile app. ,,, "