Real Time Robotic (Agent) Game

In IEEE Spectrum: An intriguing view of upcoming robotics games and AI.  Will this result in game style interaction with the real world?  It could be described as a physical implementation of an agent model.   " ... Anki, a startup founded by three Carnegie Mellon roboticists, had been in stealth mode for a long time, but now it's ready to unveil its first product: a racing game featuring toy-size robotic cars controlled by iPhones. The company has raised an eye-popping $50 million from investors and says its racing game is "only the beginning."  .... '