Marketing Mix Criticized, Defended

Defense In AdAge:  We used marketing mix since their very earliest inception.   It is a relatively simple statistical technique that suggests the best investment of money to media and marketing channels.  It has become a classical technique in common use in may companies.  It had been getting criticism for dealing well with new channels like the Internet and Social .  Yet it had been adapted reasonably to these channels as well.  Here is the article detailing with the attacks.  Companies are expanding the capabilities and accuracy for marketing mix, by adding newly available detailed data to tune marketing systems to many channels and dynamics.   See, for example. the company Thinkvine,  who we worked with and have covered here a number of times.