Gary Cokins on EPM Analytics

A piece that overviews some of Gary Cokin's view on analytics.  Have  read and passed a few of his columns.  Well done.  He talks about Enterprise Performance Management (EPM), not a term we used:  " ... Think of EPM as an umbrella concept. EPM integrates operational and financial information into a single decision support and planning framework. These methods include strategy mapping, balanced scorecards and dashboards, customer profitability analysis (using activity-based costing principles), forecasting, driver-based budgeting with rolling financial projections, and resource capacity requirements planning. Most of these methods have been in existence for decades, and many even before there were computers. What makes them relevant now is the need to integrate them for faster decisions to more complex problems and opportunities. The EPM methods in turn fuel other core solutions, such as customer relationship management, supply chain management, risk management, and human capital management systems, as well as lean management and the Six Sigma initiatives. It is quite a stew, but they all blend together. Embedding analytics of all flavors into EPM methods – such as correlation, clustering and segmentation analysis – enriches each of EPM’s many methods. .... "