Gamification and Loyalty

Rajat Paharia writes from Bunchball: " ... Next week, our book "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification" comes out. We recently found out that if we can get 11,000 copies ordered before June 18th, the book will debut on the NY Times Bestseller list. Being on a list like the NY Times has become crucial in building momentum for books and their ideas, especially for first time authors like myself. We are actually well on our way with some large bulk purchases and it is within reach, but we need some help to get us the final mile. ... "   Amazon link.