Data and Analytics Need Stories

In Fast Company:   Stories simplify, integrate complex things into an understandable thread, engage.   That includes data and analytics, but is not often done well.  " ... Speaking to us backstage at SapientNitro’s iEX conference in London last week, the author of the bestselling Freakonomics and SuperFreakonomics, abandons his fine line in self-deprecation for a moment to enthuse about the power of a good story. “I think storytelling is the heart of everything. People have this false impression that science is science, and it isn’t. There is so much art, even in science,” he says.... "