Friday, December 09, 2011
Shopping Carts Tracking Every Move
A piece by Martin Lindstrom on the dynamic activation of shopping carts to track the movement of shoppers. The idea is not new, we utilized the basic idea as far back as 2000. Primarily in experimental retail places. The fact that it is becoming more common and even approaching standard practice is new. The goal will ultimately be to increasingly gather more behavioral information about shoppers in retail.