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Saturday, December 10, 2011

Digital Disruption

In Mashable, thoughts about digital disruption.  yes we know this already, but it deserves repeating:

" ... No matter what industry you are in, you are their target. Where you could once dismiss digital disruption as the sole province of the music or other media industries where it destroyed billions in value, digital disruption has now expanded. These disruptors employ technologies — and the platforms they enable — to build better products than you can, establish a stronger customer relationship than you have, and deliver it all to market faster than you ever thought possible.

Oh, and it doesn’t cost anywhere close to six million dollars for them to get started. I offer Lose It! as one of many case studies worth considering. Targeting the weight loss and fitness business — one of the most analog industries on the planet — Lose It! is disrupting the more than $40 billion Americans spend on weight loss each year. It’s a costly industry to enter — think of Jenny Craig’s marketing budget alone, then add its hundreds of physical locations, prepared meals, and all the infrastructure to support the entire enterprise. So while franchises like The Biggest Loser have succeeded in entering this business recently, they have done so at great cost.... "

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