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Friday, December 09, 2011

Tricks of Holiday Marketing

Martin Lindstrom is interviewed in Bloomberg on the complexity of holiday retail marketing. " ...  In an interview with Bloomberg.com’s Ben Steverman, Lindstrom explains some of retailers’ canniest techniques, including why stores suddenly smell like cinnamon during the holidays and what online retailers and casinos have in common. Edited excerpts of the interview follow.... " 

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