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Saturday, December 10, 2011

Neuro-Semiotics Applied

My former colleague J Duncan Berry is interviewed about Neuro-Semiotics.   A topic he introduced me to.  See also his site.     He describes himself as a  ' ... "visual equity analyst."  His work centers on re-animating a brand's sensory equities in order to expand emotional connections with consumers/customers..... " .   I have seen him in action and he is a keen practitioner of the art.

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