A good general article on the topic by James Taylor. " ... Discover the problems that will show the greatest return on an investment ... Yet most companies are just getting started with predictive analytics. In fact, most have yet to produce a single successful predictive analytics project. As a result, one of the most common questions I get asked in my consulting practice is, "Where do I start with predictive analytics?"
What organizations want to know is not what kind of technology to buy first or what techniques and training they need, but what kind of problem to go looking for. What kind of problem will show the greatest return on an investment in predictive analytics? Where can they apply predictive analytics and get a clear and compelling "win"? ... "
Well put, there are typically many potential candidates, and it it best to first assemble of portfolio of applications and choose the most valuable and easiest to solve. Coordinating experience internal and external helps make this decision.
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