Another good example of the use of QR codes on packaging:" ... New Pepsi cans and bottles for The X Factor campaign are now appearing in stores. Three-hundred million cases of product will feature the new branding alongside an interactive call to action, one that favors mobile photo-sharing over QR code-scanning. “By using our packaging as digital media and as a conduit in to the show, we are bringing the physical and digital worlds together for Pepsi consumers and Shiv Singh, Pepsi’s global head of digital, says.... "
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