From Metaio, which I have been following with regard to augmented reality solutions. Here again in the entertainment business. A similar thing we see in the Gamification business, looking at short-engagement interactions. How can we do it when the goal is not entertainment but continued engagement?
Metaio and Universal Pictures Amp Up the Suspense with The Thing Mobile Ap
Android & iOS users may battle the shape-shifting creature with flamethrowers in a virtual 360° environment and “infect” themselves using augmented reality app
SAN FRANCISCO OCTOBER 12, 2011- metaio has teamed with Universal Pictures to create a first-of-its-kind virtual and Augmented Reality mobile app to promote the thriller The Thing, in theaters October 14. The free app features a 360° flamethrower game in which players must use their weapons to survive attacks from invasive creatures that come at them from all sides. Players may also “Infect” themselves, which uses facial recognition elements to show what it looks like when invaded by The Thing! Users may then upload the photos and share the horrific results with their friends.... "