ThinkVine and Marketing Mix Modeling

Local company ThinkVine, who I worked with in the Enterprise, sends along this press release on marketing mix technologies.   Excellent work.  Note the mention of agent-based methods to address these problems.

 ThinkVine, a marketing optimization software company that helps marketers optimize their return across all of their marketing investments including traditional media, digital & other emerging media and price & promotional offers, has been named a Leader by Forrester Research, Inc.  in The Forrester Wave^TM: Marketing Mix Modeling, Q3 2011. 

"... According to Forrester, “ThinkVine’s biggest strength is its focus on modeling how a group of consumers actually behaves when exposed to a communication or a promotional or a social activity.”

Forrester named ThinkVine a Leader and scored it the highest rated Current Offering in the space because of its innovative, agent-based approach to mix modeling and its robust technologies. ThinkVine’s unique methodology uses a system of “agents” that are trained to behave and react to marketing activities as real people. Highlights of why ThinkVine is a Leader:

·         Highest Rated Marketing Mix Current Offering

·         Highest Growing Marketing Mix Vendor for 2010 new business  in the Report

·         Unique, Consumer-Centric, Agent-Based Methodology ...

Click HERE to download a copy of the September 2011 Wave report.  Click HERE to register for a November 1^st webinar with Luca Paderna, Vice President, Principal Analyst at Forrester Research (Wave author).