An approach I had not heard of before. This looks to be still in the very early stages of usefulness. The use of the term 'provocation' here as opposed to the simpler 'experiment' is also not useful.
" ... designers at IDEO have teamed up with scientists at the Lim Lab at the University of California, San Francisco to envision a "provocation" (that's designer-ese for thought experiment) in which they explore the possibilities of exploiting known properties of microorganisms to literally "grow" the products we use every day. The ultimate goal of their collaboration is to "program" any desired shape through a combination of manipulations carried out in the lab--from genetic engineering to novel growth media .... "
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