Maslow's Shoppers

From the Hub via Walter Riker. " ...   Digital Media Strategies must satisfy a hierarchy of needs and values ... Much has been said and written about the distinction between consumers and shoppers. We’re consumers every moment of our lives. We’re bombarded with marketing from the moment we awake and hear a deejay promoting a concert until late at night when we see a commercial for a new hybrid car. As a result, most consumers shut out all but the most engaging messages. Shoppers, on the other hand, simply want and need something. New car, laptop or home? No question, shoppers are invested. Toilet paper, canned vegetables or after-school snacks for the kids? Hmm, maybe not as invested. Despite operating at very different ends of the consideration spectrum, there is a common denominator: Shoppers have a goal. The level of effort, enthusiasm and time they will invest is based on what that something is ... "