Another look at QR Codes, which makes some obvious conclusions. It is true that the mere use of a QR code in an ad or display may attract your attention. Yet you also have to have a smartphone AND be willing and able to use it to to get what you want. So you need some practice with an easy to use scanning App. It is just this past year I have seen other people in retail scanning barcodes. In a couple of these cases I have seen the person sheepishy look around to see if the coast was clear before scanning. As long as the behavior is seen as 'odd' the idea has no chance. The industry needs to develop ads that show lots of people happily scanning without fear and liking it. Then we will see some progress.
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